Enterprise, HIPAA and Premium Support: the costs above the three plans
Most agencies never go past Starter, Unlimited or Agency Pro. Three extras matter if you work with healthcare clients or need faster help.
| Option | Price | What you get |
|---|---|---|
| HIPAA compliance | $297/month | BAA signed in Documents & Contracts, AES-256 encryption of ePHI at rest, audit logs and MFA. Turned on per sub-account; it cannot be disabled, cancelled or refunded. |
| Premium Support | $500/month or $5,000/year | A Technical Account Manager, ~1-minute chat/Zoom waits (vs 6), 3-hour first ticket replies (vs 10), kickoff call and quarterly reviews. Requires 90 days as a customer. |
| Enterprise | Quote from sales | Dedicated success and account managers, Slack channel, premium support, white-label mobile app, HIPAA, higher API limits on request and enterprise reporting. |
When the HIPAA add-on makes sense
HIPAA is the one to think about carefully: HighLevel accounts are not HIPAA compliant by default, and once you buy the add-on it stays on. If you only have one clinic client, price the $297 into that client’s retainer before you switch it on.
Sources: HighLevel pricing · HIPAA Compliance With HighLevel (updated Jun 11, 2026) · Premium Customer Support (updated Aug 12, 2026)
Prices verified on October 23, 2026 against HighLevel’s official pricing page. Leer en español
When I first opened GoHighLevel’s pricing page, the decision looked simple: three plans, three numbers. What took me longer to understand is that the plan is only part of the bill. Texts, emails, phone numbers and AI are billed separately, and they are exactly what makes the platform do the work for you.
So this guide goes past the plan table. It also walks through what three real setups actually cost per month, so you can pick a plan knowing what will hit your card.
GoHighLevel costs $97/month (Starter), $297/month (Unlimited) or $497/month (Agency Pro). Billed annually it’s $970, $2,970 or $4,970 — you pay for 10 months and get 12.
Every plan includes unlimited contacts and users. Usage (SMS, calls, email and AI) and optional add-ons such as the AI Employee, from $50/month per sub-account, are billed separately.
Official trial: 14 days. Through this page: 30 days + a live onboarding bootcamp.
GoHighLevel plans and pricing for 2026
All three plans share the same core features: CRM, funnels and websites, workflows, calendars, email and SMS, reputation management, courses, communities and payments. What changes is how many businesses you can run and the tools you get to resell the platform.
Starter
For a single business or a freelancer with a few clients.
- 3 sub-accounts
- Unlimited contacts and users
- All core features
- 24/7 support
Unlimited
For agencies already serving several clients.
- Everything in Starter
- Unlimited sub-accounts
- Rebill phone and email at cost
- Basic API access (same as Starter)
Agency Pro
For agencies selling HighLevel as their own SaaS.
- Everything in Unlimited
- SaaS Mode with automated sub-account creation
- Rebill phone, email and AI with markup
- Advanced API and user/agent reporting
Agency Pro is the current name of the plan formerly called SaaS Pro. HighLevel also offers a custom-priced Enterprise plan for high-volume agencies.
GoHighLevel plan comparison
| Feature | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Monthly price | $97 | $297 | $497 |
| Annual price | $970 | $2,970 | $4,970 |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| CRM, funnels, workflows and calendars | Yes | Yes | Yes |
| Conversation AI, Voice AI and Content AI | Yes | Yes | Yes |
| Rebill phone and email at cost | No | Yes | Yes |
| Rebill with your own markup (phone, email, AI) | No | No | Yes |
| SaaS Mode and automated sub-account creation | No | No | Yes |
| User and agent reporting | No | No | Yes |
AI tools are available on every plan, but they are billed per use or through an AI Employee plan (see below).
How much you save with annual billing
Annual billing works out to paying for 10 months and using 12, a saving of about 17%.
| Plan | 12 months billed monthly | Annual price | You save |
|---|---|---|---|
| Starter | $1,164 | $970 | $194 |
| Unlimited | $3,564 | $2,970 | $594 |
| Agency Pro | $5,964 | $4,970 | $994 |
My advice: start monthly during the trial and switch to annual once you know which plan fits.
Full guide to each GoHighLevel plan
Which GoHighLevel plan should you choose?
You run one business or freelance: Starter
If HighLevel will run your own business (a clinic, a real estate team, a coaching practice) or one or two clients, 3 sub-accounts are plenty. You get the exact same marketing features as the other plans.
You run an agency with more than 3 clients: Unlimited
From the fourth client on, Unlimited is cheaper per account: with 10 clients you pay $29.70 per client. You can also rebill each client for their SMS and email usage at the same cost HighLevel charges you.
You want to sell your own software: Agency Pro
If the plan is to sell “your CRM” to a niche on a monthly subscription, Agency Pro automates onboarding and lets you mark up usage and AI. If you aren’t selling software yet, start on Unlimited and upgrade when you need it.
Torn between the two agency plans? Read my GoHighLevel Unlimited vs Pro comparison.
GoHighLevel AI Employee pricing
The AI Employee is HighLevel’s AI suite: agents that answer chats and texts (Conversation AI), pick up phone calls (Voice AI), reply to reviews and write content. It is enabled per sub-account, in one of three ways:
| Option | Price per sub-account | What’s included |
|---|---|---|
| Pay-per-use | No monthly fee | Billed by usage of each tool. AI-assisted review reply: $0.01 |
| AI Employee Growth | $50/month | 1,000 Conversation AI responses and 100 Voice AI minutes per month; unlimited Reviews AI and Content AI |
| AI Employee Unlimited | $97/month | Unlimited Conversation AI, Voice AI, Reviews AI and Content AI (fair use), plus 3x Ask AI and AI Studio usage |
Funnel AI, Workflow AI and Email AI are free on every option. Agent Studio is always pay-per-use. Phone charges still apply to calls even with unlimited Voice AI, and only Agency Pro can rebill AI usage with markup.
Usage costs: what the plan price doesn’t include
HighLevel charges usage from a wallet that tops itself up automatically. These are the official rates you’ll use most (US/Canada):
| Service | Rate |
|---|---|
| Email (LC Email) | $0.675 per 1,000 emails |
| Email validation | $2.50 per 1,000 |
| Local phone number | $1.15/month |
| Toll-free number | $2.15/month |
| SMS | $0.00747 per segment, sent or received, plus carrier fees |
| Outbound calls | $0.0166/minute |
| Inbound calls | $0.01165/minute |
| $10/month per sub-account plus Meta’s per-message rates | |
| A2P 10DLC registration | $22.50 one-time (low volume) plus a monthly campaign fee |
In practice, a single local business lands around $120–$160 a month, and an agency with 10 clients on unlimited AI starts at $1,267 a month before usage, which it can rebill to each client.
GoHighLevel white label pricing and add-ons
White-labeling the desktop web app with your own domain and logo comes with your subscription. These are the optional add-ons, including the white-label mobile app:
| Add-on | Price |
|---|---|
| White-label mobile app | $497/month or $1,491/quarter |
| Branded client portal app | $49/month per sub-account |
| Dedicated email IP | $59/month |
| Online Listings | $30/month per sub-account |
| Premium prospecting tool | $29/month per sub-account |
| SEO (powered by Search Atlas) | $79/month per sub-account |
| WordPress hosting | From $10/month per site |
| Premium workflow actions | $0.01 per execution (or Workflow Pro from $10/month) |
| HIPAA compliance | $297/month |
| Ad Manager | Free |
GoHighLevel free trial: 14 or 30 days
The official site offers a 14-day trial. Through the link on this page you get a 30-day trial and a seat in HighLevel’s live bootcamp: a weekday Zoom session where a HighLevel coach helps you get your account running, with a launch snapshot and a funnel included.
Two things to know: usage charges for SMS, calls or email can apply during the trial if you use them, and the subscription bills automatically when the 30 days end unless you cancel.
Includes the live onboarding bootcamp to set up your account step by step.
Start my 30-day trialAffiliate link: if you subscribe, I earn a commission at no extra cost to you.
GoHighLevel pricing FAQ
How much does GoHighLevel cost per month?
GoHighLevel costs $97 per month on the Starter plan (3 sub-accounts), $297 per month on Unlimited (unlimited sub-accounts) and $497 per month on Agency Pro, which adds SaaS Mode. Billed annually, the plans cost $970, $2,970 and $4,970.
Is there a free version of GoHighLevel?
There is no free-forever plan. The official free trial lasts 14 days; through the link on this page you get a 30-day trial plus HighLevel’s live onboarding bootcamp. Usage charges for SMS, calls or email can apply during the trial, and the subscription bills automatically when the trial ends unless you cancel.
What is the difference between GoHighLevel Starter and Unlimited?
The main difference is sub-accounts: Starter includes 3 and Unlimited has no limit. Unlimited also lets you rebill phone and email usage to clients at cost. Basic sub-account API access comes with both plans. The CRM, funnels and automation features are the same.
What is GoHighLevel Agency Pro (formerly SaaS Pro)?
Agency Pro is the $497/month plan. It includes everything in Unlimited plus SaaS Mode to resell HighLevel as your own software, automated sub-account creation, rebilling of phone, email and AI with your own markup, user and agent reporting, and advanced API access.
How much is the GoHighLevel AI Employee?
AI is priced per sub-account: pay-per-use with no monthly fee, AI Employee Growth at $50/month with monthly limits, or AI Employee Unlimited at $97/month with unlimited Conversation AI, Voice AI, Reviews AI and Content AI, subject to fair use. Phone charges still apply to calls.
How much does GoHighLevel white label cost?
White-labeling the desktop web app with your own domain and logo comes with your subscription. The white-label mobile app is a separate add-on at $497/month (or $1,491 per quarter) and is included in the Enterprise plan. A branded client portal app for communities is $49/month per sub-account.
Does GoHighLevel charge per contact or per user?
No. Every plan includes unlimited contacts and unlimited users. Plans differ by number of sub-accounts and agency features.
Can I switch plans or cancel anytime?
Yes. HighLevel is month-to-month with no long-term contract. You can upgrade, downgrade or cancel from your dashboard, and mid-month upgrades are prorated.
Keep reading: what GoHighLevel is · GoHighLevel AI Employee · Unlimited vs Pro · is the GoHighLevel affiliate program worth it?
Sources: HighLevel pricing page, HighLevel Pricing Guide, AI Product Pricing and Phone System Pricing, checked October 23, 2026. HighLevel may change its prices; confirm on its site before buying.
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