GoHighLevel API and integrations: native apps, Marketplace, Zapier and webhooks
Leer en español: Integraciones y API de GoHighLevel · Ler em português: Integrações e API do GoHighLevel · Part of all GoHighLevel features
GoHighLevel connects to other tools in four layers: about 44 native integrations in each sub-account (Shopify, QuickBooks, Xero, HubSpot, Klaviyo, Google, Facebook and more), an App Marketplace with around 2,000 apps, webhooks and middleware such as Zapier or n8n, and a REST API v2 for developers (100 requests per 10 seconds, 200,000 per day).
Counts checked inside a live agency account; API limits from the official developer documentation.
The most expensive integration mistake in HighLevel is paying for something the platform already does. We see it all the time: an agency pays Zapier every month to send Shopify orders into the CRM, when Shopify is a native integration that takes two minutes to connect.
This page is written from inside a live agency account. It shows what connects natively, what lives in the Marketplace, when a webhook is enough and what a developer needs to know about the API.
Native integrations: start here
Inside any sub-account, Settings → Integrations lists around 44 native connections, each with a Connect button. No middleware and no per-task fee. They are set up per sub-account, not once for the whole agency.
| Category | Native integrations |
|---|---|
| Ads and social | Facebook and Instagram, LinkedIn, TikTok Messaging, TikTok Lead Ads, Google Lead Ads |
| Google account (Drive, Sheets, Gmail, Analytics, Ads), Google Calendar, Contacts and Forms | |
| Ecommerce | Shopify, WooCommerce, Printful, Printify, Shippo, ShipStation |
| Accounting | QuickBooks, Xero, Wave |
| Payments | Stripe, PayPal, Square, NMI, Authorize.net and more through Payments |
| Messaging | WhatsApp, Slack |
| Project management | Asana, ClickUp, Monday.com, Notion, Basecamp, Todoist, Linear, Jira, Airtable |
| Scheduling and forms | Calendly, Cal.com, Typeform |
| CRM and email | HubSpot, Klaviyo |
| Vertical tools | Clio (legal), Housecall Pro (field service), Canva (design) |
Ad lead forms need a second step: map the fields under Facebook, TikTok or LinkedIn Form Fields Mapping before launching the campaign. Leads captured before mapping keep the blank fields.
The App Marketplace
The Marketplace sits in the agency sidebar. When we checked it listed about 2,030 apps, organized into All Apps, Installed Apps, App Reselling, AI Agents and Templates. With that many options, the filters matter: Business Niche surfaces tools built for dental, legal, fitness and other verticals.
| Most-installed apps | Installs | What it does |
|---|---|---|
| Pabbly Connect | 245.2K | Automation platform, a cheaper alternative to Zapier |
| Create Assistants Hybrid-Agents | 126.8K | No-code voice and chat AI agents |
| Canva | 79.5K | Design, built by LeadConnector, HighLevel’s own brand |
| WAVV Dialer | 73.7K | Multi-line dialer inside HighLevel |
| Consolidata | 69.9K | Client-facing marketing dashboards |
The WL badge
Apps marked WL support white label. If you resell HighLevel under your brand, filter for them first so another company’s name does not show up inside your software.
App Reselling
Agencies can resell Marketplace apps to their sub-accounts and track the revenue in the Earnings tab. See white label and SaaS Mode.
Zapier, Make, n8n or a webhook?
When there is no native connection, do not jump straight to a paid automation. A workflow can send a webhook as an action, and that one step often replaces a monthly Zapier task.
| Option | Best for | Trade-off |
|---|---|---|
| Workflow webhook | Sending HighLevel data to any app or script | Needs an endpoint on the other side |
| Zapier | Fastest setup, largest app catalogue | Per-task cost grows with volume |
| Pabbly Connect | Installed from the Marketplace, flatter pricing | Smaller catalogue than Zapier |
| Make | Visual branching and complex transformations | Steeper learning curve |
| n8n | Self-hosted, cheapest at high volume | You maintain the server |
The HighLevel API for developers
Treat Private Integration tokens like passwords: give them the minimum scopes, rotate them when someone leaves the team and check Audit Logs in Settings.
How to choose without overbuilding
- Check native first. Open Settings → Integrations and the Business Services menu (email, phone, WhatsApp, calendars) before buying anything.
- Search the Marketplace second. Filter by Business Niche and sort by installs.
- Try a webhook third. One workflow action often removes the need for a paid connector.
- Only then pay for middleware. Pick Zapier, Make, n8n or Pabbly by your monthly task volume, not by the sticker price.
One honest gap: ActiveCampaign is not in the native list, so moving from it means a middleware bridge or a migration. Our ActiveCampaign and GoHighLevel guide covers both.
The bootcamp link gives you 30 days instead of 14, enough time to connect Stripe, your accounting software and your ad accounts before paying.
Start the 30-day trialAffiliate link. I may earn a commission at no extra cost to you.
Frequently asked questions
Does GoHighLevel have an API?
Yes. HighLevel has a REST API (v2) with OAuth 2.0 for Marketplace apps and Private Integration tokens for your own scripts, plus webhooks for real-time events. Starter and Unlimited include basic API access at the sub-account level; Agency Pro adds advanced access with agency-level keys. API v1 reached end of support on December 31, 2025.
What are the GoHighLevel API rate limits?
100 requests every 10 seconds and 200,000 requests per day, counted per Marketplace app and per resource (each sub-account or agency). Every response includes headers with the remaining requests, so your code can slow down before hitting the limit.
Where is the GoHighLevel API documentation?
The official API v2 documentation lives at marketplace.gohighlevel.com/docs, with endpoints, scopes, webhooks and rate limits. The help center explains access by plan and how Private Integrations work.
Does GoHighLevel integrate with Zapier?
Yes, but check the native list first. Around 44 integrations, including Shopify, QuickBooks, HubSpot and Klaviyo, connect directly without Zapier. For the rest, Zapier, Make, n8n and Pabbly Connect all work.
How many apps are in the GoHighLevel App Marketplace?
When we checked inside a live agency account it listed about 2,030 apps, filterable by category, business niche, pricing and developer. Apps with the WL badge can be white-labeled.
Why are my Facebook leads missing information?
Connecting the ad account is only half the setup. You also need to map the fields under Facebook Form Fields Mapping in Integrations, and leads captured before mapping are not filled in afterwards.
Keep exploring: CRM and pipelines · GoHighLevel AI · Shopify and GoHighLevel · GoHighLevel pricing · Payments and invoicing · Online store
Sources: API rate limits · HighLevel API documentation (updated October 14, 2026) · API v2 reference. Integration and Marketplace counts checked inside a live agency account. Reviewed October 23, 2026.
