GoHighLevel Agency Pro ($497/month): SaaS Mode, rebilling with markup and whether it pays off
Leer en español: GoHighLevel Agency Pro en español · Ler em português: GoHighLevel Agency Pro em português · Part of the GoHighLevel pricing guide
GoHighLevel Agency Pro, formerly SaaS Pro, costs $497/month ($4,970/year). It includes everything in Unlimited plus SaaS Mode, automated sub-account creation, rebilling of phone, email and AI usage with your own markup, user and agent reporting and advanced API access. It makes sense when you sell HighLevel as your own software or when usage markup covers the extra $200 over Unlimited.
Prices checked on gohighlevel.com/pricing on October 23, 2026. Rebilling rules from HighLevel’s pricing guide, updated August 22, 2026.
The jump from Unlimited to GoHighLevel Agency Pro is not about features your clients will see. Their CRM, funnels and inbox look exactly the same. What changes is your business model: on Agency Pro you stop being an agency that uses software and start being a software company that also offers services.
That shift can be the best decision an agency makes, or an expensive one. This guide explains what Agency Pro adds, how SaaS Mode works step by step, the math that tells you when the $497 plan pays for itself and the mistakes that make SaaS agencies stall.
What GoHighLevel Agency Pro adds to Unlimited
How SaaS Mode works, step by step
SaaS Mode is the reason most agencies pay for Agency Pro. This is the full flow from a client clicking “buy” to a working account:
The key detail is that your client pays you, through your Stripe account, at the price you choose. HighLevel bills your agency the flat $497 plus the usage generated by your sub-accounts, which you can rebill with markup. You decide whether your software costs $97, $197 or $297 a month, and whether it includes done-for-you services or is self-serve.
The math: when Agency Pro pays for itself
Agency Pro costs $200 a month more than Unlimited. These are three realistic ways agencies cover that difference:
| Model | Example | Monthly result vs Unlimited |
|---|---|---|
| Usage markup | 15 clients spending $40 each on phone and email, 35% markup | ≈ +$210, covers the difference |
| AI Employee rebilling | 10 clients on AI Employee Unlimited ($97), rebilled at $147 | +$500, which Unlimited cannot do |
| Self-serve SaaS | 20 subscribers on a $97 plan through SaaS Mode | $1,940 in subscriptions before support and churn |
Illustrative numbers. Your results depend on retention, support time and how much usage each client generates. SaaS revenue is not profit: budget for onboarding, support and payment fees.
Agency Pro vs Unlimited vs Starter
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Price | $97/month | $297/month | $497/month |
| Annual | $970/year | $2,970/year | $4,970/year |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| All core features | Yes | Yes | Yes |
| White label web app | Yes | Yes | Yes |
| API access | Basic | Basic | Advanced, agency-level keys |
| Rebill phone and email | No | At cost | With markup |
| Rebill AI usage | No | No | Yes |
| SaaS Mode and automated sub-accounts | No | No | Yes |
| User and agent reporting | No | No | Yes |
| Support | 24/7 | 24/7 | 24/7 |
All three plans have the same core features and unlimited contacts and users. Compare the lower plans on the Starter and Unlimited pages.
Who should buy Agency Pro, and who should wait
Buy it if SaaS is your model
You want to sell a branded platform for a niche (dentists, gyms, real estate) at a monthly price, with self-serve signup and automated onboarding.
Buy it if you are rolling out AI
If you plan to put AI Employee in most client accounts, AI rebilling with markup is only possible on Agency Pro.
Wait if you are still finding your offer
If you have fewer than ten clients and no SaaS offer yet, Unlimited is cheaper. Upgrade later; it is prorated and nothing is lost.
Mistakes that make SaaS agencies stall
- Selling software without onboarding. Self-serve clients who never finish setup cancel in month two. Include a kickoff call or onboarding videos in every plan.
- Too many tiers. Two or three plans are enough. Every extra tier is another snapshot to maintain.
- Forgetting usage in the price. Decide whether phone, email and AI are included, capped or rebilled before you publish prices.
- Generic positioning. “All-in-one marketing software” competes with HighLevel itself. “The booking and review system for dental clinics” sells.
- Ignoring compliance. A2P registration, email authentication and WhatsApp rules apply to every SaaS client; build them into onboarding.
Your first week on Agency Pro
- Day 1: pick a niche and an offer. One market, one problem, two price points.
- Day 2: build the snapshot. The funnels, pipeline, calendars, workflows and AI settings your niche needs, tested in a sandbox.
- Day 3: configure SaaS Mode. Connect Stripe, create the plans, attach the snapshot and set your usage markup.
- Day 4: build the sales funnel. A pricing page and checkout on your domain, plus an onboarding email sequence.
- Day 5: run a test purchase. Buy your own plan and check that the sub-account, snapshot and emails arrive correctly.
- Day 6–7: launch to existing clients. Move current clients onto SaaS plans first; they are the easiest first subscribers.
The bootcamp link gives you 30 days instead of 14 and live weekday sessions. Want to go straight to the $497 plan? HighLevel also has an Agency Pro trial page.
Start the 30-day trialOr start the Agency Pro trial. Affiliate links: I may earn a commission at no extra cost to you.
Frequently asked questions
How much is GoHighLevel Agency Pro?
$497 per month, or $4,970 per year with annual billing (two months free). Usage is billed on top, but on Agency Pro you can rebill phone, email and AI usage to clients with your own markup.
Is Agency Pro the same as SaaS Pro?
Yes. HighLevel’s $497 plan used to be called SaaS Pro and is now called Agency Pro. It is still the plan that includes SaaS Mode.
What does Agency Pro include that Unlimited does not?
SaaS Mode, automated sub-account creation, rebilling with markup on phone and email, AI Employee rebilling, user and agent reporting and advanced API access with agency-level keys and OAuth.
Does HighLevel charge per SaaS client?
No. Agency Pro includes unlimited sub-accounts. Your clients pay you through your own Stripe account, and HighLevel bills your agency the flat plan fee plus the usage your clients generate.
Can I set my own prices with SaaS Mode?
Yes. You decide the plans, prices, trial length and which features each tier unlocks. HighLevel does not set your retail price.
Does Agency Pro include a white label mobile app?
No. The white label mobile app is a separate add-on at $497 per month, and it is included in Enterprise. On Agency Pro, clients use the HighLevel mobile app or your branded web app.
Is there a free trial of Agency Pro?
Yes. You can start on HighLevel’s Agency Pro trial page, or use the bootcamp link on this page for 30 days and live onboarding, then choose Agency Pro.
Should a new agency start on Agency Pro?
Only if SaaS is the business model from day one. Most agencies start on Starter or Unlimited, prove their offer and move to Agency Pro when SaaS subscriptions or usage markup will cover the extra cost. Upgrades are prorated.
Other plans: Starter ($97) · Unlimited ($297) · AI Employee pricing · all GoHighLevel pricing
Sources: gohighlevel.com/pricing (checked October 23, 2026) · HighLevel Pricing Guide (updated August 22, 2026) · AI product pricing · HighLevel API documentation (updated October 14, 2026).
