GoHighLevel: The All-in-One AI Marketing Platform
CRM, funnels, websites, email, SMS, calendars, reviews and AI agents that answer your leads around the clock. One login instead of ten tools, from $97 a month.
- 30 days free with the bootcamp link
- No contracts, cancel anytime
- Unlimited contacts and users
One subscription replaces
What is Go High Level?
Most small businesses run on a patchwork: a CRM here, a funnel builder there, an email tool, a scheduler, a review app and a spreadsheet holding it all together. Leads fall through the gaps between them.
GoHighLevel was built in 2018 by marketers who were tired of that patchwork. Today it is the platform thousands of agencies and local businesses use to capture leads, follow up automatically and close more sales, all from one place.
One platform, one bill
Funnels, CRM, inbox, calendars, email, reviews and courses share the same contact record, so nothing gets copied between tools.
AI in every step
AI agents reply to messages, answer calls, book appointments and write content, while workflows handle the follow-up.
Made for agencies
Manage every client in its own sub-account, white label the platform and resell it as your own software with SaaS Mode.
How it works: from first click to repeat customer
HighLevel organizes everything around the customer journey. Each stage has its own tools, and workflows connect them.
What is included in Go High Level?
The six tools most businesses start with, and the rest of the platform below. Each one links to a full guide with setup steps and honest limitations.
Every lead, every conversation, one record
The CRM is the heart of HighLevel. Every call, SMS, email and form submission lands on the same contact, and every deal is a card you can move across a visual pipeline.
- Unlimited contacts and users on every plan
- Lead scoring, smart lists, companies and custom objects
- Workflows create and move deals automatically
Funnels and websites that feed your CRM
Build landing pages, full websites and multi-step funnels with a drag-and-drop editor and templates. Every form on them creates a contact and starts the follow-up.
- Order forms, order bumps and one-click upsells
- A/B split tests, custom domains and Funnel AI
- Blog, online store, webinars and WordPress hosting
Every channel in one conversation view
SMS, WhatsApp, email, Facebook and Instagram messages and your website chat widget arrive in one inbox, so your team replies faster and nothing gets lost.
- Reply from desktop or the mobile app
- AI suggestions and Conversation AI replies
- Missed call text-back so no caller goes cold
Follow-up that runs while you work
Pick a trigger, add actions and let HighLevel do the rest: confirmation messages, reminders, task assignments, pipeline moves and review requests, all on autopilot.
- Dozens of triggers: forms, calls, payments, tags, dates
- If/else branches, waits and goal events
- Build workflows by describing them with AI
An AI receptionist that never misses a call
Voice AI answers inbound calls and calls leads back, uses your knowledge base, books appointments in your calendar and hands the call to a person when it should.
- Conversation AI for SMS, WhatsApp and web chat
- Reviews AI, Content AI and Ask AI inside the app
- Pay per use or a flat AI Employee plan
Campaigns your customers actually open
Design emails with a drag-and-drop builder, send newsletters and drip sequences, and track deliveries, opens and clicks without paying for a separate email platform.
- Built-in sending with LC Email at usage cost
- Templates, segments and AI-written subject lines
- SMS and WhatsApp campaigns from the same place
And everything else you need to run the business
Screens on this page are illustrations of the HighLevel interface with sample data.
Run your business from your phone
The HighLevel app puts your inbox, pipeline, calendar and payments in your pocket, so you can answer a lead from the job site and still close the deal.
- Reply to SMS, WhatsApp, email and social messages
- Move deals, check appointments and call contacts
- Agencies can publish it under their own brand
Built for agencies: white label and SaaS Mode
HighLevel started as an agency tool and it shows. You can run every client from one dashboard, or package the platform as your own software.
- A sub-account for every clientSeparate data, users and branding for each business you manage.
- White label everythingYour domain, your logo and, as an add-on, your own branded mobile app.
- SaaS Mode on Agency ProSell HighLevel under your brand with your own plans and rebill phone, email and AI with a markup.
Integrates With Your Favorite Tools
Payments, accounting, e-commerce, ads and messaging connect natively. For everything else there are Zapier, webhooks and an open API.
GoHighLevel pricing at a glance
Three flat plans, no per-user fees. Pay yearly and you get two months free.
Starter
For freelancers and single businesses
- 3 sub-accounts
- Unlimited contacts and users
- All core features
- 24/7 support
Unlimited
For agencies and growing businesses
- Unlimited sub-accounts
- Rebill phone and email at cost
- Basic API access
- Everything in Starter
Agency Pro
For agencies reselling software
- SaaS Mode and automated onboarding
- Rebill phone, email and AI with markup
- Advanced API access
- Everything in Unlimited
Prices checked on gohighlevel.com/pricing on October 23, 2026. Phone, email and AI usage are billed separately. See the full pricing guide.
“We run our own agency on HighLevel every day. This site is what I wish I had found before signing up: what each tool really does, what it costs, and where it falls short.”
José A. GaiborGoHighLevel expert and co-founder of One Marketing GroupTested inside a real accountGuides are written from the HighLevel dashboard, not from press releases.
Prices checked against official sourcesEvery plan and usage price links back to HighLevel’s pricing pages.
Honest about the limitsEach feature guide says who it is not for. Affiliate links never change the verdict.
Frequently Asked Questions
What is GoHighLevel?
GoHighLevel (HighLevel) is an all-in-one sales and marketing platform for agencies and small businesses. It combines a CRM with pipelines, funnels and websites, email and SMS marketing, a unified inbox, calendars, workflow automations, reputation management, courses and AI agents in one subscription.
How much does GoHighLevel cost?
There are three plans: Starter at $97 per month, Unlimited at $297 per month and Agency Pro at $497 per month. Paying yearly costs the equivalent of ten months. Phone, email and AI usage are billed separately at usage rates.
Is there a GoHighLevel free trial?
Yes. The standard trial is 14 days. If you sign up through the HighLevel bootcamp link on this site, you get a 30-day trial plus live onboarding sessions on weekdays.
What is the GoHighLevel AI Employee?
The AI Employee is HighLevel’s suite of AI tools: Conversation AI for messages, Voice AI for phone calls, Reviews AI, Content AI and Ask AI. You can pay per use or choose a flat plan per sub-account, $50 per month for Growth or $97 per month for Unlimited.
Who is GoHighLevel for?
It fits marketing agencies, local service businesses, clinics, coaches, consultants and real estate teams that want their CRM, follow-up and marketing in one place. Large companies that need deep enterprise reporting or ERP features usually pair it with other software.
Can GoHighLevel replace WordPress?
For landing pages and funnels, yes. For content-heavy sites, many businesses keep WordPress, which HighLevel can host from $10 per month, and build funnels, forms and follow-up in HighLevel.
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Try GoHighLevel free for 30 days
Set up your first funnel, pipeline and automation with live help from the HighLevel team, and decide with real results, not a sales demo.
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