GoHighLevel Affiliate Manager: run your own affiliate program inside HighLevel
Leer en español: Gestor de afiliados de GoHighLevel · Ler em português: Gestor de afiliados do GoHighLevel · Part of all GoHighLevel features
This page is about the Affiliate Manager, the tool to run your own affiliate program. If you want to earn commissions by referring people to HighLevel, read how the GoHighLevel affiliate program works and how to become an affiliate.
The GoHighLevel Affiliate Manager lets you run your own affiliate or referral program without separate software. You create a campaign for a funnel, website or store page, choose pay per lead or pay per sale (flat, percentage or recurring), give each affiliate a tracking link and a portal, and pay commissions monthly through PayPal or manually, with terms from NET-7 to NET-90.
Based on HighLevel’s Affiliate Manager articles, updated September 25, 2026.
A course creator spends $3,000 a month on ads to sell a $497 program. Meanwhile, twenty of her past students already recommend it to friends for free. The day she gives them a link and 30% of every sale, she adds a sales channel that only costs money when it works.
That is what the GoHighLevel Affiliate Manager is for. Agencies use it to reward client referrals, course creators and coaches to recruit affiliates, and local businesses to run referral programs. This guide covers setup step by step, commissions, tracking, the affiliate portal and payouts.
What the Affiliate Manager includes
How to set up an affiliate program in GoHighLevel
- Create the product. In Payments > Products create the one-time or subscription product, then add it to the funnel or website page you will promote.
- Publish the page on your domain. Use a live, connected domain before sharing links so tracking works.
- Create the campaign. Marketing > Affiliate Manager > Campaigns > New. Choose the source page and the pay per lead or pay per sale model.
- Set commission and terms. Flat, percentage or recurring, and a payout term from NET-7 to NET-90.
- Add affiliates. Invite them or add them manually. Each one is notified and gets a link and portal access.
- Give them material. Swipe emails, social posts and images in a shared folder or a membership area.
- Review and pay monthly. On the 1st of each month payouts appear as pending; approve, pay and mark them as paid.
Commission models compared
| Model | Pays when | Good for |
|---|---|---|
| Pay per lead | A form, survey or booking comes through the link | Local businesses, high-ticket services with sales calls |
| Pay per sale, one-time | A qualifying purchase is made | Courses, products, one-off services |
| Pay per sale, recurring | Each subscription charge | Memberships, SaaS, monthly retainers |
If a discount code is used, the commission is calculated on the discounted amount. Refunds are not deducted automatically.
Paying affiliates
| Step | What happens |
|---|---|
| 1st of the month | Payouts are generated as pending, with a due date based on the campaign terms |
| Review | Approve, deny or move payouts back to pending |
| Pay | Automatically through PayPal, or manually by Stripe, bank transfer, Wise or check |
| Close | Mark manual payouts as paid so affiliates see them in the portal |
Who uses it
Course creators and coaches
Turn students and partners into affiliates with recurring commissions on memberships. Funnels.
Agencies
Reward clients and partners who refer new clients, with every referral tracked in your CRM.
Local businesses
A pay-per-lead referral program for happy customers, tracked by form or booking.
The bootcamp link gives you 30 days instead of 14, enough to build the offer page, create a campaign and onboard your first affiliates.
Start the 30-day trialAffiliate link. I may earn a commission at no extra cost to you.
Frequently asked questions
What is the GoHighLevel Affiliate Manager?
A built-in tool to run your own affiliate or referral program: you create campaigns, give each affiliate a tracking link, track the leads and sales they bring and pay their commissions, without separate affiliate software.
Is the Affiliate Manager the same as the HighLevel affiliate program?
No. The Affiliate Manager is a feature for your business. The HighLevel affiliate program is HighLevel’s own partner program, where you earn commissions for referring new HighLevel customers. How the HighLevel affiliate program works.
What commission types does it support?
Campaigns pay per lead (form, survey or booking) or per sale, as a flat amount, a percentage or recurring commissions on subscriptions.
How are affiliates paid?
Payouts are created on the 1st of each month according to the campaign’s terms (NET-7 to NET-90). You approve them and pay automatically through PayPal or manually by Stripe, bank transfer, Wise or check.
Do affiliates get their own dashboard?
Yes. The affiliate portal shows their campaigns, referral links, leads, customers, commissions and payouts.
Are refunds deducted automatically?
HighLevel notes that refunds on one-time products and subscriptions are not tracked automatically, so review commissions before approving payouts.
Related: HighLevel affiliate program · affiliate commission calculator · funnels · automations · Courses, communities and client portal · Online store
Sources: How the Affiliate Manager works (updated September 25, 2026) · Affiliate payouts and commissions.
