GoHighLevel Unlimited plan ($297/month): unlimited sub-accounts, rebilling and when it pays off
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The GoHighLevel Unlimited plan costs $297/month ($2,970/year). It has the same features as Starter but removes the three sub-account limit, so you can manage as many clients as you want, and lets you rebill phone, email and email validation to clients at cost. It does not include SaaS Mode, markup on usage or AI rebilling; those need Agency Pro ($497).
Prices checked on gohighlevel.com/pricing on October 23, 2026. Rebilling rules from HighLevel’s pricing guide, updated August 22, 2026.
Hardly anyone picks the GoHighLevel Unlimited plan on day one. They get pushed into it by their fourth client. Starter covers three sub-accounts, the agency signs one more business, and suddenly the question is no longer “which plan has more features?” but “how many clients do I need before $297 a month makes sense?”
The answer is usually fewer than people think. This guide shows what Unlimited adds, how rebilling actually works, what it costs per client as you grow and the exact point where Agency Pro becomes the better deal.
What the GoHighLevel Unlimited plan adds to Starter
Every core feature is identical on the three plans: CRM, funnels, websites, inbox, workflows, calendars, reputation, courses, payments and the mobile app. Unlimited changes the agency side of the account:
What “unlimited” means, and what it does not
| Unlimited plan | Notes | |
|---|---|---|
| Sub-accounts | Unlimited | The main reason to upgrade from Starter |
| Contacts and users | Unlimited | Same as every plan |
| SMS, calls, email | Billed by usage | Can be rebilled to clients at cost |
| $10/month per sub-account + Meta fees | Resold per sub-account, not rebilled | |
| AI Employee and Voice AI | Pay-per-use or $50/$97 per sub-account | Rebilling AI requires Agency Pro |
| Markup on usage | Not available | Agency Pro only |
| SaaS Mode | Not available | Agency Pro only |
| API | Basic, location-level keys | Agency-level keys and OAuth need Agency Pro |
How rebilling works on the Unlimited plan
HighLevel always charges your agency first, through the agency wallet. With rebilling turned on, the usage each client generates is then charged to that client, so the cost does not stay with you. On Unlimited the price is passed through exactly as HighLevel charges it; on Agency Pro you can add your own margin.
A simple example: a dental client sends 4,000 SMS segments a month and keeps one local number. That is about $29.88 in segments plus $1.15 for the number. On Starter, that $31 comes out of your fee every month. On Unlimited, the client pays it and your retainer stays whole. Multiply that by fifteen clients and rebilling alone covers most of the plan.
| Item | Official price | When you pay it |
|---|---|---|
| Local phone number (US/Canada) | $1.15/month | Each number for SMS and calls |
| SMS (US/Canada) | $0.00747 per segment + carrier fees | Every text sent or received |
| Calls (US) | $0.0166/min outbound, $0.01165/min inbound | Calls through LC Phone |
| A2P 10DLC registration | $22.50 one-time (low volume) + monthly campaign fee | Before texting US numbers |
| Email (LC Email) | $0.675 per 1,000 emails | Campaigns and workflow emails |
| $10/month per sub-account + Meta fees | If you use WhatsApp inside HighLevel | |
| AI | Pay-per-use, or $50 or $97/month per sub-account | Voice AI, Conversation AI and other AI tools |
| Premium workflow steps | $0.01 per run after 100 free | Webhooks, Google Sheets, Slack, app actions |
What the Unlimited plan costs per client
| Number of clients | Platform cost per client | Compared with Starter |
|---|---|---|
| 3 | $99 | Starter is cheaper ($32 per client) |
| 5 | $59.40 | Starter cannot hold 5 sub-accounts |
| 10 | $29.70 | Less per client than Starter at full capacity |
| 20 | $14.85 | The plan becomes a rounding error in each retainer |
| 40 | $7.43 | Your real costs are now usage and team time |
Platform cost only ($297 ÷ clients). With rebilling turned on, phone and email usage is paid by each client. AI, WhatsApp and premium workflow steps depend on how you configure each sub-account.
The math is the point: the GoHighLevel Unlimited plan gets cheaper with every client you add, while most tools charge more per seat or per contact as you grow.
GoHighLevel Unlimited vs Agency Pro: which one do you need?
Agency Pro costs $200 more per month. You should pay it only if you will use what it adds. Two questions decide it:
Do you want to sell software, not just services?
SaaS Mode lets clients sign up and pay for your branded version of HighLevel on autopilot, with sub-accounts created automatically. If your model is retainers for done-for-you marketing, Unlimited is enough.
Would a markup on usage cover $200 a month?
With 15 clients spending $40 each on phone and email, a 35% markup earns about $210. Add AI Employee rebilling, which Unlimited cannot do, and Agency Pro often pays for itself.
Do you need agency-level API or team reporting?
Agency-level API keys, OAuth apps and user/agent reporting are Agency Pro features. Most small agencies do not need them yet.
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Price | $97/month | $297/month | $497/month |
| Annual | $970/year | $2,970/year | $4,970/year |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| All core features | Yes | Yes | Yes |
| White label web app | Yes | Yes | Yes |
| API access | Basic | Basic | Advanced, agency-level keys |
| Rebill phone and email | No | At cost | With markup |
| Rebill AI usage | No | No | Yes |
| SaaS Mode and automated sub-accounts | No | No | Yes |
| User and agent reporting | No | No | Yes |
| Support | 24/7 | 24/7 | 24/7 |
Full breakdown on the GoHighLevel Agency Pro page.
Monthly or annual billing
Annual billing is $2,970 instead of $3,564, a saving of $594 a year. It makes sense once you have enough retainers to cover the plan for twelve months. Until then, stay monthly: upgrades are prorated and there is no contract. The annual plans are on HighLevel’s annual page.
Your first week on the Unlimited plan
- Day 1: brand the agency. Logo, custom domain for the web app, sending domain and your support email.
- Day 2: build a sandbox. Create an internal sub-account where you build and test everything before clients see it.
- Day 3: build your snapshot. Pipeline, booking calendar, five core workflows, a lead funnel and review requests for your niche.
- Day 4: turn on rebilling. Set up the agency wallet and enable phone and email rebilling for client sub-accounts.
- Day 5: move your first client. Create the sub-account, load the snapshot, connect their phone number, domain and channels.
- Day 6: register A2P and test. Register A2P 10DLC for US texting and run test contacts through every workflow.
- Day 7: repeat. Every new client is now a 30-minute snapshot deployment instead of a two-day build.
The bootcamp link gives you 30 days instead of 14, so you can build your snapshot and onboard your first clients before the first payment.
Start the 30-day trialAffiliate link. I may earn a commission at no extra cost to you. Usage charges may apply during the trial.
Frequently asked questions
How much is the GoHighLevel Unlimited plan?
$297 per month, or $2,970 per year with annual billing (two months free). Phone, SMS, email, WhatsApp and AI usage is billed on top, but on Unlimited you can rebill phone and email usage to your clients at cost.
Is the Unlimited plan really unlimited?
Sub-accounts, contacts and users are unlimited. Usage is not: every SMS, call minute, email, WhatsApp number and AI action is still billed. The difference from Starter is that you can pass phone and email costs to clients.
What is the difference between GoHighLevel Starter and Unlimited?
The features are the same. Starter is limited to 3 sub-accounts and you pay all usage yourself. Unlimited removes the sub-account limit, adds at-cost rebilling of phone, email and email validation, and lists basic API access.
What is the difference between GoHighLevel Unlimited and Agency Pro?
Agency Pro ($497) adds SaaS Mode, automated sub-account creation, rebilling with your own markup (including AI Employee usage), user and agent reporting and advanced API access with agency-level keys.
Can I make money on usage with the Unlimited plan?
Not directly. On Unlimited, rebilling is at cost: clients pay exactly what HighLevel charges. To add a margin on phone, email or AI, you need Agency Pro. On Unlimited, agencies earn through their monthly retainer.
Does Unlimited include a white label mobile app?
No. The web app can run on your own domain with your branding on every plan, but a white label mobile app is a separate add-on ($497/month) and is included in Enterprise.
Can I switch from Unlimited to Agency Pro later?
Yes. Upgrades are prorated, and your sub-accounts, snapshots and workflows stay where they are.
Is there a free trial of the Unlimited plan?
Yes. HighLevel’s standard trial is 14 days on any plan. The bootcamp link on this page gives you 30 days and live onboarding sessions.
Other plans: Starter ($97) · Agency Pro ($497) · AI Employee pricing · white label and SaaS · all GoHighLevel pricing
Sources: gohighlevel.com/pricing (checked October 23, 2026) · HighLevel Pricing Guide (updated August 22, 2026) · LC Phone pricing · HighLevel API documentation (updated October 14, 2026).
