GoHighLevel features: the complete list for 2026

Leer en español: Funcionalidades de GoHighLevel · Ler em português: Recursos do GoHighLevel

Quick answer

GoHighLevel puts a CRM, a unified inbox, funnels and websites, email and SMS marketing, automations, AI agents, calendars, reviews, payments and courses in one platform, starting at $97/month with unlimited contacts and users.

Each card below links to a full guide with screenshots, setup steps and honest limitations.

When people first log into HighLevel the usual reaction is “where do I even start?”. There are more than 25 tools in the left menu, and most guides list them all at once. This page groups them by the job they do for your business, so you can go straight to what you need today and leave the rest for later.

Sell and follow up

CRM and pipelinesContacts, Smart Lists, opportunities, lead scoring and custom objects.See the feature →WhatsApp and conversationsWhatsApp, SMS, email, Instagram, Facebook and web chat in one inbox.See the feature →Phone system, SMS and A2PLocal numbers, call routing, missed call text back and A2P registration.See the feature →Calendars and bookingBooking pages, round robin, reminders and no-show follow-up.See the feature →Contracts and e-signatureProposals, estimates and documents your clients sign online.See the feature →Payments and invoicingInvoices, subscriptions, text-to-pay and payment links.See the feature →Mobile appThe HighLevel app, your white label app and a branded client portal app.See the feature →

Attract leads

Websites and funnelsFunnel builder, websites, blogs, stores and WordPress hosting.See the feature →Forms, surveys and quizzesCapture, qualify and score leads, with payments in forms.See the feature →Email and SMS marketingCampaigns, A/B tests, sending domains and deliverability.See the feature →Social PlannerSchedule and measure posts on 9 social networks.See the feature →Ad ManagerCreate and track Facebook, Google and other ads from HighLevel.See the feature →Reviews and reputationReview requests, Reviews AI replies and review widgets.See the feature →

Automate with AI

Workflows and automationsTriggers and actions that run your follow-up for you.See the feature →Voice AIAn AI receptionist that answers calls, books appointments and takes notes.See the feature →AI EmployeeConversation AI, Reviews AI, Content AI, Ask AI and Agent Studio.See the feature →

Run an agency

SaaS Mode and white labelResell HighLevel under your brand with your own pricing.See the feature →SnapshotsCopy funnels, workflows and pipelines into every new client.See the feature →Integrations and APINative integrations, Zapier, webhooks and the HighLevel API.See the feature →Affiliate ManagerRun your own affiliate program with commissions and payouts.See the feature →Reporting and attributionSee which channel, ad and campaign brought each sale.See the feature →Prospecting and local SEOProspect audits, Online Listings and the SEO add-on to win local clients.See the feature →

Sell more products

Courses, communities and client portalHost courses and communities in a branded client portal.See the feature →Online storeSell physical or digital products with checkout and order bumps.See the feature →Events and webinarsTicketed or RSVP events with QR check-in, plus live and recorded webinars.See the feature →

Industries

Real estate agentsLead response, pipelines and nurture for agents and teams.See the feature →
Try every feature for 30 days

The bootcamp link gives you a 30-day trial instead of the standard 14, plus live weekday onboarding sessions.

Start the 30-day trialAffiliate link. I may earn a commission at no extra cost to you.

Not sure which plan you need? Read the GoHighLevel pricing guide.

Frequently asked questions

What features does GoHighLevel include?

GoHighLevel combines a CRM with pipelines, a unified inbox (SMS, email, WhatsApp and social DMs), phone system, calendars, a funnel and website builder, email marketing, workflows, AI agents (including Voice AI), reputation management, courses and communities, payments and invoicing, and agency tools such as SaaS Mode, snapshots and white label.

Are all features included in every plan?

The core features are included from the Starter plan ($97/month). Unlimited ($297/month) adds unlimited sub-accounts and basic API access, and Agency Pro ($497/month) adds SaaS Mode and rebilling with markup. Some tools, such as the AI Employee, WhatsApp or premium workflow actions, have their own usage-based or monthly costs.

Can GoHighLevel replace my other tools?

For many small businesses and agencies it replaces a separate CRM, funnel builder, email platform, scheduler, review tool and course platform. It is not a replacement for accounting software or for very specialized enterprise tools.

Feature list based on the HighLevel platform and gohighlevel.com/pricing. Reviewed October 23, 2026.