Disclosure: I’m an independent HighLevel affiliate, not a HighLevel employee. I earn a commission if you sign up or join the affiliate program through my links, at no extra cost to you. The opinions here are my own, not HighLevel’s.
If you teach online marketing, you’ll eventually be asked to recommend a platform. And if you’re an affiliate of all three big names, you’ll notice something: the program with the highest percentage isn’t necessarily the one that pays the most per customer.
Here’s how GoHighLevel, ClickFunnels and systeme.io compare as affiliate programs, using each company’s own published terms as of October 2026.
The programs at a glance
| GoHighLevel | ClickFunnels | systeme.io | |
|---|---|---|---|
| Commission | 40% recurring | 30% recurring | 60% lifetime recurring |
| Second tier | 5% (if approved) | Not stated on affiliate page | None stated |
| Entry plan price | $97/mo | $97/mo | $17/mo |
| Commission on entry plan | $38.80/mo | $29.10/mo | $10.20/mo |
| Mid plan | $297/mo → $118.80 | $197/mo → $59.10 | $47/mo → $28.20 |
| Top plan | $497/mo → $198.80 | $297/mo → $89.10 | $97/mo → $58.20 |
| Attribution | Last click, 90 days | Not stated on affiliate page | Lifetime |
| Payout | 15th, $50 min, Tipalti | Monthly | 10th, $30 min, PayPal or wire |
| Join without being a customer | Yes | Yes (application) | Yes |
| Notable extra | Affiliate Commander status | “Dream car” at 100+ active members | Free plan to promote |
Prices and terms from each company’s pricing and affiliate pages, checked October 2026. Programs change, so confirm before you build content around a number.
GoHighLevel: best for agency and B2B audiences
Why it pays well: 40% on plans from $97 to $497/month, recurring for the life of the subscription, and a sticky product that replaces several tools.
The catch: strict rules on brand bidding and incentives, a 45-day qualification period and a crowded niche. Full details in our GoHighLevel affiliate program guide.
Best audience: agencies, consultants, local-business marketers, SaaS builders.
ClickFunnels: best for funnel-first creators
Why it’s attractive: 30% recurring on all active accounts, a famous brand with its own challenges and trials (its “Your First Funnel Challenge” includes a 30-day trial), and a long-running “dream car” incentive for affiliates who keep 100+ active members.
The catch: a lower percentage than HighLevel on similar or lower price points.
Best audience: course creators, coaches and info-product sellers focused on funnels.
systeme.io: best for beginners and budget audiences
Why it’s attractive: 60% lifetime recurring, lifetime attribution, a free plan that’s easy to recommend, and a low $30 payout minimum.
The catch: low price points mean you need many more customers for the same income: about 4 systeme.io Webinar customers equal one HighLevel Unlimited customer.
Best audience: beginners, solopreneurs and budget-conscious creators, including many Spanish-speaking audiences.
How many customers for $1,000 a month?
| Program (mid plan) | Per customer | Customers for $1,000/mo |
|---|---|---|
| GoHighLevel Unlimited | $118.80 | 9 |
| ClickFunnels Scale | $59.10 | 17 |
| systeme.io Webinar | $28.20 | 36 |
That said, it’s often easier to convince 36 beginners to try a $47 tool than 9 agencies to commit to $297 a month. Conversion rate matters as much as payout.
Can you promote more than one?
Yes, and many educators do: systeme.io for beginners, HighLevel for agencies that outgrow simpler tools. The key is honesty. Recommend based on the reader’s situation, disclose every affiliate relationship and respect each program’s rules. For HighLevel, that means no brand bidding; see how to promote GoHighLevel with paid ads.
Which should you choose?
Agency or B2B audience
GoHighLevel. Highest value per customer and a product agencies keep.
Funnel and course creators
ClickFunnels, or HighLevel if they also need CRM and automations.
Beginners on a budget
systeme.io first, then HighLevel as they grow.
Join the HighLevel Affiliate Program
If your audience runs agencies or local businesses, HighLevel pays the most per customer.
Become a HighLevel Affiliate →
Disclosure: if you join through this link, HighLevel may pay me a second-tier commission. Approval is up to HighLevel. Check current terms on the destination page.
Frequently Asked Questions
Which affiliate program pays more: GoHighLevel or ClickFunnels?
Per customer, usually GoHighLevel: 40% of $97–$497 plans versus 30% of ClickFunnels’ $97–$297 plans.
Does systeme.io pay more than GoHighLevel?
systeme.io pays a higher percentage (60% lifetime), but on much cheaper plans, so each customer is usually worth less.
Can I be an affiliate for GoHighLevel and ClickFunnels at the same time?
Yes. Just disclose each relationship and follow each program’s rules.
Which is best for beginners to promote?
systeme.io is easier to recommend to beginners because of its free plan and low prices; HighLevel fits agencies and businesses ready to invest more.
Do these programs pay recurring commissions?
Yes. GoHighLevel and ClickFunnels pay recurring commissions while the customer stays; systeme.io pays lifetime recurring.
Every dollar figure in this article is plan math based on HighLevel’s public pricing, not an earnings claim. Most affiliates earn little or nothing; results depend on your audience, your work and customer retention.
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